It’s pretty common knowledge how much celebs hate the paparazzi. Whether arriving at clubs or strolling through the city to grab Starbucks, you can always count on the camera-toting vultures to snap a few candid pictures. While there has been a lot of action from celebrities to fight back against the press, its not something that can be stopped by just flicking the bird every time they’re in public. If only there were something that could make them invisible to cameras.
One designer may have just found the answer in the form of a scarf. The ISHU scarf (a combination of issue and shh- a wink to hushing the rampant paps) is a simple, yet genius use of modern age “fashion tech,” using reflector technology very similar to what you would find on a bike to disrupt flash photography; ruining the shot by darkening everything around it.
“I came up with it when some friends tried taking a picture of me six years ago on a bike in my hometown Amsterdam.” Creator, Saif Siddiqui said, “The reflector ruined the picture, and I thought how cool it would be to be able to wear or hold something which can ruin a picture completely.”
The pricey scarf, sold for anywhere between $300-$700, has attracted many big-name stars to sport it such as singer Nick Jonas, social media icon Paris Hilton, and rapper DMX. The ISHU site stating a desire for anonymity in the modern world, also offers the photo blocking scarf in a few different colours, a sleek tie, and phone cases for the iPhone 6, 6+, Samsung Edge, and S7 allowing for constant protection for stars on the go.
While a beautiful idea, the invisibility cloak of a scarf doesn’t really have the paparazzi shaking.
“It only works if you use flash photography. These products have been around for ages. They’ve been very, very slow on the uptake.” Said Sydney pap, Jamie Fawcett “Most celebrities wouldn’t dream of missing their paparazzi moment. “
Siddiqui went on to say how he would like to implement this tech in other locals where photography is not allowed such as private clubs, museums, and art galleries to allow a sense of privacy in the modern age. “I want to give people the right back to their privacy.”
If you like to check out the piece, ISHU released a promotional vid showing off the scarf, and of course, it has been all over Mr SIddiqui’s instagram, worn by celebs and models alike.